|
Home | Business | Advertising
AdWords Management - Tips On Keyword Selection 
By: Kirt Christensen
You will captivate and draw in your customer when you engage in the conversation going on right now inside her head. You can accomplish this with Google, and receive more clicks also by skillful use of the keywords for your ad. Attract more customers by bidding on more keywords - this is a fundamental rule for managing AdWords.
The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client's head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.
The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy.
If you have keywords showing up more places in your ads, you have a bigger chance of getting more clicks. Look for it in your headline. Look for it in the body of the ad and you should look for it in the display URL. Say someone is searching for "German" or "Learn German", how many times are they going to find their keywords in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money?
The fastest site to begin your quest is to go to Overture's Keyword Selector Tool. This is a free service at http://inventory.overture.com. It makes available to you an instant overview of the value of each of your keywords and how they relate to each other.
458,579 learn german
103,157 german shepherd
85,210 german
22,970 german dictionary
16,990 german english dictionary
16,294 german translation
15,992 german shepherd dog
14,409 german translator
13,037 german shepherd puppy
11,646 english german dictionary
10,187 german to english
9,810 german to english translation
9,800 german short hair pointer
One look at this list and it's obvious where the traffic and money will be. It's also obvious that you've got keywords here that don't belong.
Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
Your ads won't show anytime people include these words in their search.
So how much will these keywords actually cost to bid on? To get your answer, head over to the Yahoo Resource Center, which you can find at www.overture.com, and click to see the "Bids Tool." When you enter "learn German" in the pop-up search box, Overture gives you a list of the prices advertisers are paying to promote their products on Yahoo sites. They start at $0.47 and bottom out at $0.05.
Now this isn't Google we are talking about, it's Overture. When this article was written, Yahoo was organizing its search pages by bid only. Google on the other had gives preference to those ads that have good click-through rate. The competition and nature of the traffic are different between Google and Overture.
Don't let this throw you though. Overture's Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren't willing to pay more than 47 cents per click. When you contrast that with what you see for "home mortgage", where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the "learn German" market are or aren't.
Article Source: http://www.uberarticles.com/articles
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ad words management, he's the man!
Don't reprint the same version as everyone else. Get your own unique content keyword research article here.
This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).
| 
